Lead gen template
A free quote form template that sorts real jobs from small enquiries
Customers tell you what they need, their budget and when they want to start, before you pick up the phone. Try the form below exactly as your customers would see it, then copy it into your account and make it yours.
Free plan, no card. Copy it into your account and edit anything.
Try the Free Quote Request form
Live demo: nothing you type is sent or saved
The template is written for a US home-improvement business (dollars and zip codes). In the builder you can change every question, option, budget band and ending, and add your own branding.
What this template does
- Asks one question at a time: name, email, type of project, budget, start date, zip code, project details and phone number.
- Small budgets skip the rest: anyone who picks the lowest budget goes straight to a different ending instead of being pushed towards a sales call.
- Project details are optional, so a quick enquiry still gets through.
- Has two endings: a confirmation for real quote requests, and a polite redirect for small jobs.
- Shows a progress bar, and works on phones as well as desktops.
The questions (8)
- 1. What's your name?
- 2. Best email for your quote
- 3. What type of project is this?Kitchen remodel, Bathroom remodel, New build / addition, Repair or handyman work, Something else
- 4. What's your rough budget for this project?Under $2,000, $2,000-$10,000, $10,000-$30,000, $30,000+
- 5. When are you hoping to start?As soon as possible, 1-3 months, 3-6 months, Just gathering quotes
- 6. What's your zip code?
- 7. Anything else we should know about the project? (optional)
- 8. Phone number for your quote call
Who it is for
Who this template is for
Trades and home services
Builders, kitchen and bathroom fitters, roofers, plumbers, electricians and handymen who want the job details and a budget before they quote.
Service businesses
Cleaners, removals, landscapers and any business that prices each job and gets enquiries from a website or an ad.
Agencies running lead gen
Agencies sending paid traffic to quote forms for clients, who need to see which campaign each lead came from.
After someone submits
What happens to every response
Every template gets the same plumbing as any Formglide form. See exactly what each plan includes on the pricing page.
- All plans
Free bot protection, every plan
Cloudflare Turnstile is included free on every plan, including Free. No paid-plan CAPTCHA upsell.
- All plans
Know which ad each lead came from
Every submission carries utm_source, campaign and any hidden field you pass in: in your results, webhooks and CSV export.
- Pro and Agency
Meta Pixel, Conversions API and GA4
Pixel and GA4 in the browser, plus server-side Conversions API and GA4 lead events on every completed submission, deduplicated with the Pixel.
- Free and up
Your form never shuts off
Free includes 500 responses a month and never switches your form off when you go over. Pro has unlimited responses (fair use). Export your data as CSV on every plan.
Read more
Get more from your leads
- 11 min readMeta Conversions API vs Pixel for Lead Forms: Setup GuideWhy Pixel-only tracking misses leads, how the Conversions API and deduplication work, and how to check your lead form sends both. Tool-agnostic.
- 8 min readTypeform Spam: Bots Are Eating Your Response QuotaTypeform's spam protection starts on Plus. On Free and Basic, bot responses count against your quota. The evidence since 2021, and what stops it.
Make this free quote request yours
Sign up free, pick “Free Quote Request” in your template gallery, and edit anything. The Free plan includes 500 responses a month and never shuts your form off.