Formglide

Formglide vs Typeform

Formglide vs Typeform: a Typeform alternative for people running paid ads

Typeform basically invented the modern conversational form: the cinematic, one-question-at-a-time flow that made “send me a Typeform” a verb in some agencies. If you're running a one-off survey or an internal event RSVP, its design polish is still genuinely good, and its editor is pleasant to use.

This page is for a narrower audience: agencies and growth marketers spending real ad budget to get someone to open a form. If that's you, the gaps below stop being minor annoyances the moment a lead comes from a paid campaign, because a dropped submission, a bot-polluted result set, or a form that goes private mid-flight is money you already spent, wasted.

Side by side, cited and dated

Every Typeform figure below comes from publicly available pricing, help-center documentation, or reviews, checked between 27 September and 31 October 2026. Prices are in euros, as typeform.com showed them to a UK/EU visitor on 31 October 2026; Typeform says it sometimes experiments with pricing, so you may see different figures[24]. Click any [1] marker to jump to the source.

FeatureTypeformFormglide
Free plan responses / month10/mo, forced branding, 1 seat[24],[1]500/mo soft quota, never shuts off
Entry paid planBasic: €35/mo, or €25/mo billed yearly (€300/yr)[1]Pro: £29/mo, or £24/mo billed annually (£290/yr)
Entry paid plan response cap100/mo base, add-on packs up to 750/mo[1]Unlimited, fair-use policy published openly
Seats includedBasic 1 · Plus 3 · Business 5: no unlimited tier below Enterprise[1]Unlimited teammates on every plan, including Free. No per-seat fee, ever
Bot / CAPTCHA protectionInvisible reCAPTCHA on Plus and higher plans; not on Free or Basic[4]Free Cloudflare Turnstile on every plan, including Free
A/B split testingNone, at any price[5]50/50 cookie split + conversion report, from Pro
Meta Conversions API (server-side)None[5]Meta Pixel + server-side CAPI Lead event + GA4, from Pro, where the respondent accepts tracking (or every one, if you switch the consent banner off)
Per-step drop-off analyticsBusiness plan and up: €120/mo, or €84/mo billed yearly (€1,008/yr)[1],[24]Included from Pro (£29/mo) with partial-submission capture
Remove brandingPlus plan and up: €70/mo, or €49/mo billed yearly (€588/yr)[1]Included from Pro (£29/mo)
What happens at the response capForms go into Private mode and stop accepting responses until the monthly reset or an upgrade[3]Never shuts off: over-quota responses always stored, released on upgrade
Annual billing + mid-cycle overageAuto-upgrade is on by default at checkout, and the higher tier renews into your next billing period (a full year on a yearly plan) until you downgrade[6]2 months free on annual; one-click cancel any time, no lock-in penalty
Refund policyNo refunds for contracts canceled before the paid period ends (documented policy + user reports)[25],[8]14-day no-questions refund
Cancellation flowHidden cancel button / MFA friction reported by multiple 2026 reviewers[8],[23]One-click cancel, no retention flow
Migrating your existing formsJotform's help page says its Typeform import keeps the form's structure but not its conditional logic (checked 10 October 2026); Tally's carries it over but says branching doesn't always map one-to-one[9]Importer preserves logic; hands-on migration help if you're mid-way through an annual Typeform plan

The five failures

What paid-traffic users actually run into

1. Response caps kill live campaigns mid-flight

Typeform's own Help Center spells it out: at 100% of your monthly response limit, your forms go into Private mode and stop accepting responses until next month or an upgrade (checked 3 October 2026). Every click your ads buy after that lands on a closed form. A 2023 community thread shows what that looks like mid-event.

Our answer: the submit endpoint never rejects for quota. Over-quota responses are stored, flagged, and released the instant you upgrade: nothing is ever lost.

“When you reach 100% of your response limit, your forms will go into Private mode.”
Typeform Help Center2026-10-03source ↗
“TIME PMO ran a workshop with 30+ participants on a free Typeform account... 36 people had 'started' the form but only 6 completed responses were recorded”
community.typeform.com2023-05-16source ↗

2. Bots eat the ad spend that brought the lead

Every fake submission from a bot is ad spend you already paid for, wasted. Typeform's invisible reCAPTCHA is only available on its Plus plan and higher, so on Free and Basic a bot submission counts against your response limit exactly like a real lead.

Our answer: Cloudflare Turnstile is free on every plan, including Free. It isn't an upsell.

“Security is the main issue as there is No insurance against bots”
Abhinav B., Capterra2023-02-18source ↗

3. No ad-stack: no A/B testing, no server-side CAPI

Typeform is a survey and conversational-form tool first: no Typeform plan includes native A/B testing or a server-side Meta Conversions API (checked September 2026). Heyflow, a competitor focused on performance marketing, makes the same point on its own comparison page.

Our answer: UTM + hidden-field capture, Meta Pixel + server-side CAPI, GA4 lead events, per-step drop-off analytics, and 50/50 A/B testing (native, from the first paid tier).

“weak on performance marketing features - no A/B testing, no CAPI ...”
Heyflow (a competitor), Heyflow vs Typeform page2026source ↗

4. Drop-off analytics gated to the priciest tier

Question-level friction and drop-off data (the exact thing a performance marketer needs to fix a leaky funnel) is reserved for Typeform's Business plan and up: €120/mo, or €84/mo billed yearly, on typeform.com on 31 October 2026.

Our answer: per-step drop-off analytics and partial-submission capture ship on Pro (£29/mo), not on a €120/mo plan.

“Having better analytics in the lower tiers would be helpful”
Capterra (aggregated reviews)2025-2026source ↗
“Not much easy ways to analyse the results”
Capterra (aggregated reviews)2025-2026source ↗

5. Billing dark patterns

Silent auto-renewals, a cancel button reviewers describe as deliberately hidden, and a documented no-refund policy: these are recurring themes in Typeform's 2.7/5 (“Poor”) Trustpilot reviews (780 reviews as of September 2026).

Our answer: the fair-billing pledge (14-day renewal warning, one-click cancel, 14-day no-questions refund, data export free forever).

“No refunds: When I tried to cancel, I was told that Typeform does not issue refunds under any circumstances.”
Krisztina W., Trustpilot2026-06-25source ↗
“It's so unfortunate that the cancel plan button is HIDDEN and not well placed”
Hellohello20224, community.typeform.com2024-04-07source ↗
“they make you complete two (of the same) forms then make you set up multi-factor authentication”
Cass, Trustpilot2026-03-19source ↗

The question everyone's asking

The Bending Spoons question

In October 2025, Bloomberg (via Il Messaggero) reported that Bending Spoons (a serial acquirer whose deals include Evernote, Vimeo, WeTransfer, and Meetup) was pursuing Typeform[10]. As of this writing, we could not confirm the deal has formally closed: Typeform doesn't appear in Bending Spoons' own list of completed acquisitions, and an independent company-data provider states plainly that Typeform “remains an independent, privately-held company without any concluded acquisition”[11].

What the price record shows: in independent snapshots of Typeform's pricing page, the monthly list prices of Basic, Plus, and Business each rose roughly 30 to 34% between February 2025 and January 2026[2].

Read that with its limits: the snapshots come from a third-party tracker, they cover monthly list prices only (annual prices moved differently), and the Bloomberg report landed in October 2025, partway through that window. We're not claiming the two are connected, and no deal has been announced. It's context, not a verdict.

And here is Bending Spoons' documented track record on the deals it has closed:

  • Evernote: bought 2023; paid pricing rose from roughly $100/yr to $249/yr, and the company laid off its existing US/Chile staff[12],[13].
  • Vimeo: bought for $1.38B (agreed September 2025, closed November 2025); personal annual plans rose from $69.99 to $129.99 (+86%), with some legacy accounts reportedly migrated to hikes as steep as 2,400%, and the “vast majority” of staff (including the entire video engineering team) were laid off in January 2026[14],[15].
  • WeTransfer: bought July 2024; roughly 75% of the workforce was laid off within weeks, and the free plan was cut from unlimited to 10 transfers/month[16],[17].
  • Meetup: bought January 2024; organizer fees reportedly more than doubled after the takeover, with one documented annual plan rising from $108.99 to $214.79[18].

Maybe it'll be different this time. But if you'd rather not find out with your lead-gen forms…

Start freeSee the migration path

Already prepaid for a year of Typeform? The importer is free, and we'll help by hand.

Start your migrationAsk for migration help

Logic-preserving importer

Connect with your own Typeform access token. We pull every form via Typeform's API (including conditional logic and endings) and rebuild it as an editable Formglide draft. Anything we can't cleanly map is flagged in an import report, never silently dropped[9].

Hands-on migration help

Mid-contract on an annual Typeform plan? Email us. While we're small, the founder will personally help rebuild up to three of your highest-traffic forms at no charge, so you're not waiting out a term to get the ad-stack features you need today. If this offer changes, we'll say so here.

Read more

The detail behind each row

Sources

  1. [1]Typeform pricing page: plan cards and comparison table, prices in EUR as shown to a UK/EU visitor (dated screenshots) (2026-10-31): https://www.typeform.com/pricing/
  2. [2]pricetimeline.com: independent Typeform pricing snapshots, Feb 2025 vs Jan 2026 (2026-01-25): https://pricetimeline.com/data/price/typeform
  3. [3]Typeform Help Center: "Response limits" (2026-10-03): https://help.typeform.com/hc/en-us/articles/360040197372-Response-limits
  4. [4]Typeform Help Center: "Spam prevention" (invisible reCAPTCHA on Plus and higher plans) (2026-10-03): https://help.typeform.com/hc/en-us/articles/35948010629396-Spam-prevention
  5. [5]Heyflow: Heyflow vs Typeform comparison (2026): https://heyflow.com/heyflow-vs-typeform/
  6. [6]Typeform Help Center: "Auto-upgrade your response limits" (2026-10-03): https://help.typeform.com/hc/en-us/articles/4419735872660-Auto-upgrade-your-response-limits
  7. [8]Trustpilot: Typeform reviews, 1★ filter (2026-09-27): https://www.trustpilot.com/review/typeform.com?stars=1&sort=recency
  8. [9]Jotform Help Center: "How to Import Your Forms From Typeform to Jotform" (the workspace import keeps the structure; "any conditional logic on it won't be transferred") (2026-10-10): https://www.jotform.com/help/590-how-to-import-your-forms-from-typeform-to-jotform/
  9. [10]Bloomberg: "Bending Spoons Looks to Buy Typeform, Elysium, Messaggero Says" (2025-10-11): https://www.bloomberg.com/news/articles/2025-10-11/bending-spoons-looks-to-buy-typeform-elysium-messaggero-says
  10. [11]Tracxn: Typeform company profile (2026-09-17): https://tracxn.com/d/companies/typeform/__qpA_foAo7CJCOH0tH3FLOsLHit0PYI_FPtJjDeKpgS8
  11. [12]Forbes: "How Bending Spoons Built A $18.4 Billion Empire" (2026-07-01): https://www.forbes.com/sites/iainmartin/2026/07/01/how-bending-spoons-built-a-184-billion-empire-by-buying-internet-has-beens-like-aol/
  12. [13]Wikipedia: Bending Spoons (acquisitions table) (2023-07): https://en.wikipedia.org/wiki/Bending_Spoons
  13. [14]Swarmify: "Vimeo Pricing & Bandwidth Limits" (2026): https://swarmify.com/blog/vimeo-pricing-bandwidth-limits/
  14. [15]PetaPixel: Vimeo layoffs after Bending Spoons acquisition (2026-01-23): https://petapixel.com/2026/01/23/almost-all-of-vimeo-staff-laid-off-after-acquisition-by-bending-spoons/
  15. [16]Financial Modeling Prep: "Bending Spoons to Lay Off 75% of WeTransfer Staff" (2024-09): https://site.financialmodelingprep.com/market-news/Bending-Spoons-to-Lay-Off--of-WeTransfer-Staff-After-Acquisition-What-This-Means-for-the-Tech-Sector
  16. [17]TechCrunch: "What is Bending Spoons? Everything to know about AOL's acquirer" (2026-07-05): https://techcrunch.com/2026/07/05/what-is-bending-spoons-everything-to-know-about-aols-acquirer/
  17. [18]Follow the Money (ftm.eu): "WeTransfer owner buys up apps, then makes them more expensive" (2025-11-18): https://www.ftm.eu/articles/wetransfer-owner-buys-up-apps-then-makes-them-more-expensive
  18. [20]Typeform community forum: response-limit / lost-submissions thread (2023-05-16): https://community.typeform.com/your-typeform-results-32/if-i-have-exceeded-the-response-limit-what-happens-to-those-started-9345
  19. [22]Capterra: Typeform reviews (aggregated analytics theme) (2026): https://www.capterra.com/p/137289/Typeform/reviews/
  20. [23]Typeform community forum: cancel-button friction thread (2024-04-07): https://community.typeform.com/manage-your-typeform-account-48/refund-for-automatic-annual-renewal-9525
  21. [24]Typeform Help Center: "Free plan" (10 responses a month; drop-off rates from Business up) (2026-10-03): https://help.typeform.com/hc/en-us/articles/360032972852-Free-plan
  22. [25]Typeform Help Center: "Billing & Payments FAQ" (no refunds for contracts canceled early) (2026-10-03): https://help.typeform.com/hc/en-us/articles/360029576571-Billing-Payments-FAQ

Typeform® and any other product or company names referenced on this page are trademarks of their respective owners. Formglide is an independent product and is not affiliated with, endorsed by, or sponsored by Typeform or Bending Spoons. This comparison reflects publicly available information as of 31 October 2026 and may not remain current: pricing and policies change. Spot something out of date or inaccurate? Corrections are welcome at hello@formglide.io.