Typeform Alternatives (Free and Paid) for Lead Gen and Ads

Formglide is our product and it is one of the eight tools below, so read this knowing I have a stake in the answer. I've tried to write the comparison I'd want to read if I didn't.

Every price and limit here was checked on 10 October 2026 on each product's own pricing page, and each one links to where we read it. Prices are in the currency each site showed us from the UK. Where a page didn't show a number or a feature, this article says "not shown" rather than guessing.

Quick picks

The reasons, and the catches, are below.

Why people leave Typeform

Typeform is well designed, and its one-question-at-a-time format is pleasant to fill in. People who buy traffic tend to leave for four reasons:

• Response limits. Free collects 10 responses a month across every form on the account; Basic collects 100. At 100% of the limit, forms go into Private mode and stop taking responses until the next month or an upgrade (Typeform help centre: Response limits). More in Typeform's free plan limits.
• Price per response. On 10 October 2026, typeform.com/pricing showed us Basic at €35 a month (€25 a month billed yearly) for 100 responses. Paid monthly, that is 35 cents per response before any lead turns into a sale. The Typeform pricing breakdown works it out for every plan, including the auto-upgrade setting that is on by default.
• Bots eating the quota. Spam protection (invisible reCAPTCHA) is "available on Plus and higher plans" (Typeform help centre: Spam prevention, checked 10 October 2026). On Plus and up, caught spam doesn't count toward your limit. On Free and Basic there is no protection, so bots use up the same slots as real people. That is how bots end up eating a Typeform response quota.
• Tracking gaps. The Meta Pixel is a paid feature, drop-off rates start on Business (€120 a month), and the pricing page shows no server-side Conversions API and no A/B testing on any plan.

What to compare when you pay for every visitor

Most lists rank form builders on templates and design. When every visitor costs money, five other things matter more:

1. Price and what you get for it, worked out per response, not per month.
2. What happens at the limit. A form that goes dark mid-campaign wastes every click you are still paying for.
3. Tracking. The Meta Pixel runs in the browser, where ad blockers and iOS privacy settings drop events. The server-side Conversions API sends the lead from the form's own server, so Meta sees more of the conversions you paid for (how the Conversions API and the Pixel work together). UTM and hidden-field capture tie each lead to its campaign.
4. Bot protection on the plan you will actually buy, not two tiers up.
5. A/B testing and drop-off analytics, so you can see which question loses people and test a fix on live traffic (how to A/B test lead forms).

Multi-step and quiz flows, and a Typeform importer, matter too if you are moving existing forms across.

Free Typeform alternatives

If "free" is the main requirement, the free plans differ a lot:

Tally's free plan is the most generous on volume. Fillout's 1,000 is generous too, and its pricing page says forms keep collecting when you go over. For ad traffic on a free plan, the catch is the same almost everywhere: the Meta Pixel is on a paid plan. Formglide's Free plan adds UTM capture to the bot protection; Tally's has bot protection but no tracking.

The alternatives, one by one

Tally

Free gives unlimited forms and submissions within a fair use policy, with conditional logic and calculations (tally.so/pricing). Pro is €25 a month, or €20 a month billed yearly, and adds the Meta Pixel and Google Analytics, drop-off analytics and partial submissions. Business is €79 (€65 yearly).

reCAPTCHA is "available for free to all Tally users" (tally.so/help/recaptcha). Its free Typeform importer brings conditional logic over, though Tally says Typeform's logic jumps "don't always map one-to-one" (Tally: import from Typeform). The pricing page shows no server-side Conversions API and no A/B testing.

Fillout

Free includes 1,000 responses a month, unlimited forms and seats, multi-page forms, and calculations and scoring (fillout.com/pricing). Starter is $15 a month billed yearly ($180) for 2,000 responses, Pro $40 for 5,000, Business $75 for unlimited. CAPTCHA starts on Starter. The Meta Pixel, drop-off rates and partial submissions are on Business only. Over the limit, Fillout says your forms still collect responses, and you can upgrade, buy extra submissions or wait for the monthly reset. A Conversions API, A/B testing and a Typeform importer are not shown on the pricing page.

Jotform

The free Starter plan allows 5 forms, 100 submissions and 10,000 form views a month (jotform.com/pricing). Bronze is $39 a month or $34 billed yearly for 1,000 submissions; Silver $49 ($39 yearly) for 2,500; Gold $129 ($99 yearly) for 10,000. There is a 30-day money-back guarantee.

Jotform's captcha is a form element you add, hCaptcha by default (Jotform: preventing spam submissions), and the pricing page says Starter includes all features. Pixel, Conversions API and A/B testing are not shown on the pricing page. One weak point for Typeform users: Jotform's own help page says a Typeform form imported through its workspace keeps its structure but "any conditional logic on it won't be transferred" (Jotform: importing forms from Typeform, checked 10 October 2026).

Paperform

Free allows 30 submissions a month. Pro is $49 a month billed yearly, with unlimited submissions under a fair use policy; Business is $124 (paperform.co/pricing). Yearly billing gives two months free; the monthly prices were not shown on the plan cards we read. Paid plans come with a 7-day trial and no card.

reCAPTCHA is on every plan, including Free, and so is a one-question-at-a-time mode. Google Analytics and Facebook Pixel support, scoring, hidden fields, drop-off analytics and partial submissions need Pro. The feature table lists no A/B testing and no Conversions API.

Google Forms

Free with a Google account, with quizzes and sections built in, and no response limit shown on its product page. For paid traffic it is thin: we found no way to add the Meta Pixel or another tracking script, no Conversions API, no A/B testing and no captcha setting. It suits internal surveys and classroom quizzes, not ads.

Heyflow

Heyflow no longer lists a free plan; it offers a 14-day free trial without a card (heyflow.com/pricing). Starter is €69 a month, or €49 billed yearly, for 50 responses and 5 funnels. Growth is €129 (€89 yearly) for 250 responses. Scale is €289 (€239 yearly) for 1,000 responses and adds native A/B testing. Extra responses cost €0.18 each, and prices exclude VAT.

This is where Heyflow wins: a native, server-side Meta Conversions API with deduplication against the Pixel and field mapping for better matching. It sits in the Insights bundle, which is included in Scale (Heyflow help: Meta Conversions API), and Heyflow has a TikTok Events API integration as well. For multi-step funnels with server-side tracking on more than one ad platform, it is a strong option if the budget allows. Bot protection is not shown on the pricing page.

involve.me

Free gives 2 live funnels, 50 submissions and 500 visits a month (involve.me/free-plan). Start is $49 a month, or $29 billed yearly; Grow $99 ($69); Scale $199 ($139); prices exclude VAT (involve.me/pricing). Lead scoring is on Start. The Meta Pixel and UTM and hidden-field passing start on Grow. A/B testing and partial submissions are on Scale. Submission limits on the paid plans, and a Conversions API, are not shown. Its help centre lists reCAPTCHA and Cloudflare Turnstile as captcha options (involve.me: CAPTCHA element) without saying which plans include them.

Formglide

Our product, so here are both halves (Formglide pricing).

What you get: Free has unlimited forms and teammates and a 500-response monthly quota that never shuts a form off (responses over the quota are stored and released when you upgrade). It includes Cloudflare Turnstile bot protection, conditional logic, scoring and score-based endings, UTM and hidden-field capture on every submission, CSV export, and a free Typeform importer that keeps conditional logic and reports anything it can't map. Pro is £29 a month (£290 a year) and adds unlimited responses under a published fair use policy, the Meta Pixel with the server-side Conversions API, GA4 events, A/B testing, drop-off analytics, partial submissions and branding removal. Agency is £79 a month, with client workspaces and white-label.

The limits: Formglide is new, public since late September 2026, so it doesn't have the years of use behind Typeform, Jotform or Tally. The integration list is short: webhooks, Slack, email notifications and Google Sheets, with no Zapier. Server-side events go to Meta only, not TikTok. The Pixel and Conversions API are on Pro, not Free. If you need a long integration list or TikTok server events today, another tool here fits better.

How they compare

Paid plans and tracking, checked 10 October 2026. "Entry paid plan" is the cheapest paid plan, with the monthly price first where the page showed one.

Google Forms has no paid forms plan of its own, so it isn't in this table.

Which one to pick

You want free, and volume matters most: Tally. Unlimited submissions on Free, with reCAPTCHA. Move to Pro when you need the Pixel.

You want free, and you are sending ads: Formglide's Free plan, if 500 responses a month is enough, because bot protection and UTM capture are included and the form never goes dark. Fillout's 1,000 responses is a bigger number, but its Free plan has no captcha.

You want the cheapest paid plan with tracking: Tally Pro for the browser Pixel and Google Analytics. Formglide Pro at £29 if you also want the server-side Conversions API and A/B testing.

You build quiz funnels: involve.me, with lead scoring from its Start plan, or Heyflow if you also want server-side tracking. Typeform, Fillout, Paperform (on Pro) and Formglide do scored quizzes too; our templates include scored quiz funnels you can try on the Free plan.

Tracking matters most and budget less: Heyflow Scale, for native server-side events to Meta, a TikTok integration and A/B testing, from €239 a month billed yearly.

You like Typeform and want to stay: budget for Plus or higher, so spam protection is on and bots stop counting against your limit.

The Formglide vs Typeform comparison puts those two side by side, with sources. Whichever you pick, run the numbers against your own traffic and conversion rate before paying for a year; these pricing pages change often.

How we checked

On 10 October 2026 we read the pricing pages of all eight tools, plus the help pages linked above, as they were shown to us from the UK. Typeform, Tally and Heyflow showed euros; Fillout, Jotform, Paperform and involve.me showed US dollars. Where a feature isn't on a pricing page we say "not shown": it may exist on a plan or page we didn't see, so check before you rely on it. If you spot something out of date, email hello@formglide.io and we will fix it.

Related reading

• Typeform pricing 2026: the real cost per lead
• Is Typeform free? The free plan's limits in 2026
• Typeform spam: bots are eating your response quota
• Meta Conversions API vs Pixel for lead forms